Posted by admin | Posted in Skateboarding and Long Boarding | Posted on 19-07-2008
Tags: art, design, flash, illustration, inspiration
Small businesses often focus their advertising strategies online. After all, it’s inexpensive, and you pay only for results.
But by leaving print advertising on the table, they are likely missing out on exploiting some fantastic, inexpensive advertising.
I’m not saying that your average small business should blow their budget on a double-page spread in People Magazine, but if there’s a small circulation special interest magazine that fits in perfectly with what you’re selling, you’d be crazy not to advertise there.
After all, if you are advertising a new brand of skateboard wheels, do you think three lines of text (no matter how well crafted) beside search results will have the impact of a full color ad in a magazine subscribed to by thousands of skateboarding fanatics?
Proven Buyers
While people who click on your advertising online might be interested in what you have to offer, many won’t be willing to pay money for it. There’s no way to cull out the merely curious from the serious buyers.
But an ad in a magazine targeted to your market segment is directed at people who have proven they are willing to spend money in your niche… they have either paid for one issue at newsstand prices, or for a subscription to the magazine… either way, they are proven buyers.
Effective Frequency
Advertising studies show that an ad usually needs to be seen between three and ten times in order to be effective.
For PPC and banner advertising, you might get there by fluke or persistence. For daily or weekly newspapers, you need to consistently advertise.
But in a magazine, you can achieve your effective frequency in one issue. Many magazine lovers keep their issues in the bathroom or living room and flip through them many times before finally storing, lending or recycling them. This is particularly true of specialty magazines.
I once surveyed subscribers of a niche craft magazine about how many times they read their issues. The average issue was read 8 times. Zero respondents threw out or recycled their copies. Most kept them as reference and expected to read them again over the next year. Some subscribers passed their copies on to a friend and one sold them on eBay. The advertisers in that magazine were truly getting their money’s worth!
A Picture is Worth a Thousand Words
If a picture is worth a thousand words, how many three line AdWords ads does it take to describe a full color, glossy ad in a highly targeted magazine?
Be sure to invest in professional photography, and design your ad to appeal to the audience of the magazine you’re advertising in, and you’re sure to achieve great results with special interest magazines.
Wendy Woudstra has been a print evangelist for as long as she can remember. Check out more of her articles about magazine publishing at http://PublishingCentral.com/magazinepublishing, and read interviews with successful independent magazine publishers in niches you probably didn’t know existed.
How to make and put a banner onto your youtube channel
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Santa Cruz Skateboards,Store Banner,1980′s,Vintage,Screaming Hand,Jim Phillips $1,200.00 |
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powell peralta vintage skateboard banner deadstock -new $150.00 |
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vintage skateboard banner california classic g&s madrid $130.00 |
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HUGE Double Sided VANS / Hello Kitty Skateboard/ Surf Banner Heavy Duty Material $150.00 |
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1980′s SANTA CRUZ JOHN LUCERO SKATEBOARD BANNER Very Rare ! Powell alva natas $129.95 |
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8 Rare New Circa Skateboard Shoe Posters & Banners Eisenbergs Skatepark Lot $45.00 |
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Enjoi Skateboarding Banner / Poster – Vinyl – Very Durable – 60″ by 43″ $44.50 |
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ENJOI Skateboards Barletta Banner 7.75″ Resin 7 Orange Pro Skateboard Deck $59.95 |
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Element Skateboards RISE UP RASTA BANNER Skateboard Deck 8″ $42.99 |
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HUGE Cloth Vans Shoes Dustin Dollin Flag Banner 6′ Feet Skateboarding $50.00 |
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Element Skateboards RISE UP RASTA BANNER 8″ Skateboard Deck W/Free Socks $48.44 |
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KEVIN STAAB JOE JOHNSON ELECTRIC OCEAN SKATEBOARD POSTER BANNER 8O’S 90′S $39.99 |
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Santa Cruz SKATEBOARDING is not a CRIME Skateboard Banner LARGE 7 foot $34.95 |
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Thrasher Magazine Event Promo Banner Skateboard Promotion Longboard 30×59″ $40.00 |
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Santa Cruz OJ WHEELS Skateboard Banner 36″X 36″ $26.95 |
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HUGE Vinyl Vans Rowley Style 99 Banner 4′ Feet Skateboarding $30.00 |
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DEKLINE Skateboard Shoes Vinyl Skate Shop BANNER $29.99 |
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Old School Powell Peralta Skateboards T-Shirt Banner Dragon White Tee Shirt XXL $21.99 |
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Powell Peralta BANNER DRAGON Skateboard Shirt NAVY XL $22.95 |
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Powell Peralta BANNER DRAGON Skateboard Shirt ASH GREY XL $22.95 |
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Powell Peralta BANNER DRAGON Skateboard Shirt ASH GREY MEDIUM $22.95 |
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Powell Peralta BANNER DRAGON Skateboard Shirt WHITE XL $22.95 |
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Powell Peralta BANNER DRAGON Skateboard Shirt WHITE LARGE $22.95 |
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Powell Peralta BANNER DRAGON Skateboard Shirt BLACK XL $22.95 |
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Independent Trucks SALUTE FLAG Skateboard Banner $22.95 |
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Flip Extremely Sorry Logo Skateboard Banner $19.95 |
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Almost OUTLINE LOGO Skateboard Banner 35″X 35″ $19.95 |
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Powell Peralta BONES SWISS BEARINGS Skateboard Banner $19.95 |
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Powell Peralta SCRIPT TRIPLE P Skateboard Banner $19.95 |
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Basic Cmyk – 18H x 12W – Peel and Stick Wall Decal by Wallmonkeys $14.99 WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won’t damage your paint or l… |
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Basic Cmyk – 18H x 15W – Peel and Stick Wall Decal by Wallmonkeys $14.99 WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won’t damage your paint or l… |
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Skateboard – 18H x 18W – Peel and Stick Wall Decal by Wallmonkeys $35.99 WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won’t damage your paint or l… |
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Land of Milk and Honey (Special DVD Edition) $16.95 Is it a surf film? Crime drama? Romantic comedy? Documentary? Musical? Skate video? Yes, and more!All of California is a stage in Ken Volok’s experimental exploration of life and culture on the Central Coast.Shot on location on the Santa Barbara-Ventura Coast. Music by The Indignitaries, Mondo Domingo.DVD includes the short films “Genuine”, “Oxygen”, “Virginia’s Party”, deleted and alternate scen… |
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Shake Junt Bag-O-Bolts Banner – Size: 35X45 $17.95 Skate Junt Banner – Great quality and ready to ship… |
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HRT (303) 6 white vinyl decal butterfly and banner heart die cut decal sticker for any smooth surface window walls mirror laptop skateboard and more $4.99 This is a high quality 3-5 year outdoor vinyl decal that can be applied on your car, notebook, computer or just about any smooth surface. Includes Detailed application instructions. These are die cut so the design is the decal there is no background it will be the color of surface applied to. Color is as pictured most colors are avail just email requests…. |
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6 Die cut Polka dot Butterfly vinyl decal rub on type pick your color … |
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